EV blog · pinterest · tutorials and guides

Small Business “start-up” and social media… AAAAAHHHH!

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I just hired my 16 year old, career-“gamer”, son to be my social media marketing manager!  Because… YIKES… trying to turn a smalltime Etsy business into an actual small business that is worthy of a highly taxable LLC (*cough* that I never should have applied for *cough* didn’t do my research *cough* *choke* *die* *cough*) is a G.I.A.N.T. undertaking.  I have spent more hours on Pinterest than I care to admit researching social media marketing DIY. Pinterest used to be fun for me.  Pinterest used to be a time-suck, where I would fantasize about all of the fabulous things that I could totally do if I had the time, you know, if I wasn’t so busy scrolling and clicking Pin.  Now, I kinda dread Pinterest.  It’s like… work and shit.  Like going from really, really, really enjoying the rare-treat of Georgetown Cupcake and then working for Georgetown Cupcake at sub-entry level where you have to lick the beaters clean and by the end of day one, when you’ve licked your 100th beater, you vomit and vow to never eat another cupcake again.  Yeah, learning how to start a business on Pinterest is just like that, I imagine.*

1207981_dog_with_beaters

Dear Georgetown Cupcake,
I would totally come lick your cupcake beaters for a day and vomit in your kitchen in exchange for a free dozen.  Contact me via Pinterest if you are in need of day labor.
Sincerely,
Carol

Anywho, so learning the in’s and out’s of social media marketing is really, really, involved.  It is not as simple as “Hey, guess what I posted on Twitter, Instagram, Facebook, Pinterest, Google+, Linkedin, YouTube, etc… etc… etc…”.  There are optimal times stamps and photoshoots and social media content and blogs and online stores and building relationships and hosts and sharing and commenting on 5+ social media venues a day and they all have to be linked together.  And, yes, there are websites/apps that can post on your behalf to multiple social media venues, but you still have to create the posts and the visual media to go with them and schedule them. So basically those apps just make sure your posts hit social media at peak times, you know, in case you are napping bc you were up until 3:00 AM researching, creating content, and scheduling.  And, also, for you cheap-bastards like me out there, you have to pay monthly for these apps to post on your behalf to anything more than Twitter and Facebook.  The other 35,000+ social media venues are still dangling clouds over your head unless you cough up $15+/month.

Social-Media-Marketing

So, yeah, like I said, my 16 year old son, who is on multiple social media venues all day long, anyway, like it’s his business… is now actually his business, which is actually my business, so….

Yes, I can see how this can go horribly, horribly wrong.

To be continued…

*full disclosure- I don’t really think anyone or a dog, as photoed, really licks the beaters at Georgetown Cupcake.  They are truly an impeccably clean and posh bakery that has the most amazing cupcakes.  All jokes aside, go buy two- one for you, one for me.

EV blog · for girls · patterns and tips cheatsheet (web links) · tutorials and guides

Pinterest is the DIYer’s dream come true

Internet surfing got a whole lot easier when Pinterest came along.

Let’s face it, though they love to use the excuse, men aren’t alone in their tendency to be “visual” creatures by nature.  We all love pictures, visual aides, and a link for directions.  Recipes, crafting tutorials, color palette inspirations, style ideas, hair braiding tutorials, funny quotes, etc…  Pinterest has it all!  My latest obsession… free patterns for children and baby clothing, of course!  So, I’ve set myself a minimalistic goal (which may still be way too ambitious, considering that baby #4 is coming out whether she wants to or not this Wednesday… that’s the day after tomorrow… I just threw up in my mouth a little) I would like to try to complete one of these Pinterest inspiring patterns a month.

And for the month of March…. dun da da dun…..

 

for girls · tutorials and guides

Adventures in Tutu Making (cont.) tutorials… free Tututorials!

I was going to name this post “Why Tutus Will Probably Never Be Sold Here or here, or “Why You Should Just Splurge and Buy Your Tutu here or “Why $12 Tutus from Target Are Awesome”, but I thought that it might be much more fun to watch you writhe and wriggle trying to make your own before you ultimately come to the above conclusions anyway.

The following tutorials will explain at great length why all of the above titles are very appropriate.  Since I first decided that my daughter M-U-S-T have a pettiskirt tutu 3 years ago, (this was conveniently, just before every department store in the world decided to sell them dirt cheap), I’ve read dozens of tutorial websites and narrowed the best FREE tutu tutorials down to the following 2.

Link #1… for math lovers… http://www.craftster.org/forum/index.php?topic=298574.0

The above link includes a tutorial that involves an insane amount of math.  In fact, before I waste any more of your time here are the first two steps…

1. Measure
Waist: ___________________
Length of desired skirt: ________________
All the bounce makes the finished skirt appear shorter; consider adding extra length.

2. Work out how much fabric you’ll need.

Divide length by three______________ ___ = (a)
This is the width of the yoke and tiers.  Are you adding extra seam allowance?  Add it now.
Yoke
2 rectangles of satin, (a) wide and (waist + 4 inches) long.______________ ____
1st Tier
Strip of chiffon/tulle, (a) wide and (waist x 6) long.______________ _______
2nd Tier
Strip of chiffon/tulle, (a) wide and (waist x 18) long.______________ _______
Hem Ruffle
Strip of chiffon/tulle, 5 cms/2 inches wide and (waist x 36) long.  ___________________ __

Total amount of chiffon/tulle to buy

Answer: A LOT.

Chiffon or tulle will come in widths of anywhere from 91.5cm [36 inches] to 162cm [70 inches].  How much you need will depend on that width.
E.g.    I am making a SINGLE layer, little girl’s tulle pettiskirt for a 51cm [20inch] waist. 
Adding up the length of the tiers, I need a strip of tulle 12.5cm [5 inches] wide and 1219.2cm, or 12.20 metres [480 inches] long!  The ruffle is going to be 5cm [2 inches] wide and 1828.8cm – or, 18.29 metres [720 inches] long.  That’s INSANE!
The store has 132cm [52inch] wide tulle.  How much do I need to purchase?
132cm [52 inches] divided by the largest width I need – 12.5cm [5inches]
= 10.56 (or 10.4 if you’re using inches)
That means I’ll get 10 and a bit strips out of any length of that tulle.
Take the total length of tulle needed– the tiers and the ruffle.  For me, that’s 3048cm [1200 inches].  Divide that by the number of strips I’ll get out of the fabric – 10.56.  Answer?  288.63. Round it up.
I need to purchase 289cm [2.89m, 113 inches] of 132cm [52inch] wide tulle!
If I were making a DOUBLE layer pettiskirt I’d obviously double that.

Got all that?  Go you!
Now have a little lie down.  Treat yourself to a hot chocolate and a Tim Tam or six.

I’m not sure what a “Tim Tam” is, but after I did all of the math, I’m thinking that it must be equivalent to Valium.

Link #2… Mystery Sized Tutu from Martha Stewart…http://www.marthastewart.com/264645/pettiskirts

The above link is fabulous and it includes a video tutorial (albeit short; just a small segment from the taping of the Martha Stewart Show).  There is no math involved.  Though that may seem to be a bonus, the length of the tutu is a mystery until the skirt is finished.  I was making mine for my 5 year old and thanked God, after all of that work, that I have a two year old as well because it ended up being pretty short.  The layers and layers of shirring leaves you constantly guessing on the final length.

A quick summary from someone who has made a handful of tutus:

Tutus aren’t that cheap to make.  The average cheap chiffon is around $2-3 a yard (plus shipping).  In general you will need about 6 yards of chiffon, 1/2 a yard of satin, a ton of thread, a couple of spools of elastic thread, and 1/2 yard elastic for the waist, etc…  You’re looking at an average cost of at least $20 a tutu for a 2 year old, $30 for a 4 year old, $40 for a 5 year old, and so on….

Tutus are an extreme pain in the butt to make.  You can buy the chiffon pre-cut and there is a reason why someone is actually making money selling it pre-cut… because it is a GIANT pain in the *ss.  However, pre-cut chiffon is about triple the cost of the equivalent uncut yardage.  There is A LOT of fabric to cut, piece together, shirr, and piece together again.  I found myself many a time, tangled in a long line of chiffon wishing that I wasn’t such a stubborn “Do-It-Yourself”er and just shell out the darn $65 for someone on Etsy to make it for me!  Like this Etsy store for example…

(I swear that I am in no way affiliated with the above Etsy store.  I just think that their products are not only adorable, but reasonably priced and feel comfortable recommending them!)

easy sewing tips · EV blog · for boys · for girls · patterns and tips cheatsheet (web links) · tutorials and guides · Uncategorized

…and here is your first tutorial link!

Ahhh, so I noticed, in my “About” page, that I would offer tips and tricks for the beginning sewer.  Since I’m a beginner myself, I’ve noticed good help is hard to come by… except for the occasional tutorial on YouTube, but even then you have to have a pretty substantial background in sewing.  For instance, the most popular tutorial search that I make when I sew is “how to add a zipper”, but you have to know what type you want to do (lapped, invisible, centered, etc…) and you install zippers at the end of your project which makes it oh-so-tricky because if you screw it up… well, you’ve just screwed it all up.  Crap!

So, I thought the first tutorial link should be the easiest and most requested by mothers.

Ta-Da!!!

 

 

 

 

 

 

 

 

Shew… I know, I worked really hard on this post for you guys;)

Actually, I didn’t at all… in fact, I didn’t even make sure that the link to to tutorial worked.  Good grief!  Never fear, all is working perfectly well now!